According to an article on socialbakers.com, Instagram is now becoming the #1 social media platform. This, in short, is because of Instagram engagement. Instagram does not have as big of an audience as Facebook, but
the users it does have, tend to engage more than Facebook and Twitter users do. So, if you aren’t using Instagram yet, get on it!
the users it does have, tend to engage more than Facebook and Twitter users do. So, if you aren’t using Instagram yet, get on it!
1. Instagram’s algorithm is favorable to relevant content based on its users. This means that whatever you have been searching for or hashtags you tend to use, that is what you will see in your newsfeed and what your potential customers will see in their newsfeed. So keep posting, keep using those hashtags and you will see your business and followers grow!
2. Users spend more time on Instagram than on Facebook or Twitter which makes it more likely for them to discover new or interesting content and interact with it. When it comes to social media, most users have a short attention span. Even though most Instagram users will spend more time on the app, make sure your posts are engaging. Take a tip from one of our other blogs about creating insta-worthy images of your work. https://www.mysalonsuite.com/blog/6-tips-on-creating-insta-worthy-photos-of-your-clients
3. Instagram is a visual platform which is great for your Salon Suite Business. Visual posts get more social media interactions. Your work in action is a tool you can use to bump up your insta game! Take a short video clip of some gorgeous beach waves from one of your clients or post a video of you at your salon and what you offer. Make it personal and engaging!
4. Instagram gives users a chance to be creative with their marketing. For example, instagram stories, highlights, IGTV, and engaging images. Instagram has become one of the best marketing platforms for the beauty industry. Create highlights for your salon on your Instagram business page and make it neat and organized for people to navigate. Examples of highlight topics can be seen in another blog post here, https://www.mysalonsuite.com/blog/how-to-boost-your-instagram-marketing