THOUGHT PROCESS
Many of your clients will make New Year Resolutions that reflect a desire to look and feel better. Your Salon Suite can be an invaluable partner in helping your clients feel refreshed, renewed and FABULOUS!
ACTION STEPS
Be the solution your clients are looking for to help them feel more confident, fashionable, on trend and at their best in the New Year.
BusinessInsider.com says that 80 percent of New Year Resolutions will fail by the time February rolls around, but this doesn’t have to be the case for your clients. Let’s take a closer look at the top 10 New Year Resolutions from last year according to statisticbrain.com, and talk about how they relate to your services:
- Lose weight / eat healthier – 21%
- Make life or self improvements – 12%
- Make better financial decisions – 9%
- Quit smoking – 7%
- Do more exciting things – 6%
- Spend more time with family and close friends – 6%
- Work out more often – 6%
- Learn something new – 5%
- Do good deeds for others – 5%
- Find the love of their life – 4%
How many of your client’s New Year Resolutions can be related back to your services? Many!
7 Salon Client New Year Resolutions for Salon Suite Marketing
New Year Resolution #1 – Healthier Lifestyle
People that want to adopt a healthy lifestyle might be very receptive to what you have to say about healthy products for their hair, scalp, skin, nails, etc. They might be more aware of organics, anti-oxidants, and product ingredients in general.
New Year Resolution #2 – Self-Improvements
This goes way beyond awareness. Self-improvement comes in many forms, some on the inside and some on the outside. In addition, when people are on a self-improvement journey internally they are also more aware and open to external improvements that can reinforce their efforts.
New Year Resolution #3 – Better Financial Decisions
Bet you didn’t think I’d list this one! A desire to make better financial decisions could mean your client is more open to taking advantage of bundled offers or joining a VIP or loyalty club that brings them in more often and produces more retail sales. It’s about value, not cost. Show your clients that they can get more out of the money they are spending on professional beauty services and products.
New Year Resolution #5 – Do More Exciting Things
Here’s where New Year Resolutions and your services can really unite. Clients that want their lives to be more exciting may be totally open to exploring radical changes in their beauty regimens, styles, fashions, hair color and more.
Instead of just saying “Do you want a new look?” Pick out photos of several new looks and ask clients (in email and on social media) if they want a specific look for the New Year. Remember that people aren’t always conceptual; some may know they want “a” change but they might not know what change that is. The more specific you are, the easier it will be for them to envision a new look on themselves.
New Year Resolution #8 – Learn Something New
You can feed your clients love of learning! Do some research and collect a list of interesting facts, trivia, stories and statistics so that you have expert information to share during their appointments. These tidbits can be the exact fodder to start conversations about retail products as well as add-on or upgraded service packages.
And don’t just share them during client appointments! These interesting facts and statistics would be great shares for you on social media, too. They can start conversations that help you reinforce your role in your client’s lives as an expert resource and help you attract new clients who are looking for knowledgeable salon service providers.
New Year Resolution #9 – Do Good Deeds for Others
Do you have a favorite charity or give-back? Do you have the means to reach out and support some member of your community with services or products? Clients who are looking for ways to do good things for others could be totally excited about the prospect of helping you in this area or even helping to organize efforts for an even bigger give-back project.
New Year Resolution #10 – Find the Love of their Life
While you might not want to play matchmaker, you can be the one who helps your client put their best hair, face, nails, etc. forward on a first date. You could even turn this concept into a service – a first date total makeover service where your client is pampered, prepped, and taught how to maintain and recreate their new look going forward.
Now that you know the specific types of New Year Resolutions your clients might be making, it’s up to you to reach out with offers that appeal to one or more of these New Year salon suite marketing ideas. Perhaps your New Year Resolution should include gathering your client’s New Year Resolution sentiments and ideas and finding out how to customize your Salon Suite’s services accordingly.
New Year Resolution #1 – Healthier Lifestyle
People that want to adopt a healthy lifestyle might be very receptive to what you have to say about healthy products for their hair, scalp, skin, nails, etc. They might be more aware of organics, anti-oxidants, and product ingredients in general.
New Year Resolution #2 – Self-Improvements
This goes way beyond awareness. Self-improvement comes in many forms, some on the inside and some on the outside. In addition, when people are on a self-improvement journey internally they are also more aware and open to external improvements that can reinforce their efforts.
New Year Resolution #3 – Better Financial Decisions
Bet you didn’t think I’d list this one! A desire to make better financial decisions could mean your client is more open to taking advantage of bundled offers or joining a VIP or loyalty club that brings them in more often and produces more retail sales. It’s about value, not cost. Show your clients that they can get more out of the money they are spending on professional beauty services and products.
New Year Resolution #5 – Do More Exciting Things
Here’s where New Year Resolutions and your services can really unite. Clients that want their lives to be more exciting may be totally open to exploring radical changes in their beauty regimens, styles, fashions, hair color and more.
Instead of just saying “Do you want a new look?” Pick out photos of several new looks and ask clients (in email and on social media) if they want a specific look for the New Year. Remember that people aren’t always conceptual; some may know they want “a” change but they might not know what change that is. The more specific you are, the easier it will be for them to envision a new look on themselves.
New Year Resolution #8 – Learn Something New
You can feed your clients love of learning! Do some research and collect a list of interesting facts, trivia, stories and statistics so that you have expert information to share during their appointments. These tidbits can be the exact fodder to start conversations about retail products as well as add-on or upgraded service packages.
And don’t just share them during client appointments! These interesting facts and statistics would be great shares for you on social media, too. They can start conversations that help you reinforce your role in your client’s lives as an expert resource and help you attract new clients who are looking for knowledgeable salon service providers.
New Year Resolution #9 – Do Good Deeds for Others
Do you have a favorite charity or give-back? Do you have the means to reach out and support some member of your community with services or products? Clients who are looking for ways to do good things for others could be totally excited about the prospect of helping you in this area or even helping to organize efforts for an even bigger give-back project.
New Year Resolution #10 – Find the Love of their Life
While you might not want to play matchmaker, you can be the one who helps your client put their best hair, face, nails, etc. forward on a first date. You could even turn this concept into a service – a first date total makeover service where your client is pampered, prepped, and taught how to maintain and recreate their new look going forward.
Now that you know the specific types of New Year Resolutions your clients might be making, it’s up to you to reach out with offers that appeal to one or more of these New Year salon suite marketing ideas. Perhaps your New Year Resolution should include gathering your client’s New Year Resolution sentiments and ideas and finding out how to customize your Salon Suite’s services accordingly.
