THOUGHT PROCESS
Mother’s Day isn’t a new thing. It comes around every year and consumers start to tune out when it comes to marketing they feel like they’ve “seen” before.
ACTION STEPS
Get creative! Use hashtags to increase reach and get the attention of target audiences to breath new life into your Mother’s Day salon suite marketing campaigns.
Why Hashtags?
A lot of people use hashtags without understanding what they are – and aren’t. Many people think of them as nothing more than a fun way to use language to make a point in their social media post. Used the right way, hashtags can actually extend the reach and shelf life of your social media updates.
When you hashtag an update, it’s like you put it in a file, and the name of the file is the same as the hashtag. So if someone is looking for online content under that hashtag, all of those updates that have the hashtag can be found again and again. Here’s an illustration.
You write a tweet for Mother’s Day and include the hashtag #2018MothersDay in your update. Now, anyone on Twitter that clicks on the link #2018MothersDay or searches on the hashtag in Twitter will see results with all of the updates that use the same hashtag. Make sense?
In addition to Twitter, hashtags are also searchable in Google search and on other social media platforms like Facebook and Instagram. Putting the # (pound) sign in front of any word (or a string of words with no spaces in between) turns that word into a hyperlink. That hyperlink can then be clicked on or searched for, and all of the content “filed” under that hashtag will be displayed.
With that in mind, here are hashtags for every day of the week that can provide you with a week’s worth of Mother’s Day salon suite marketing updates.
Mother’s Day Hashtags for a Week-Long Salon Marketing Campaign
#SelfieSunday
It’s a social media contest! Invite social followers to add a photo of themselves with their mom and/or their child in the comments below your post. Hold a random drawing for a Mother’s Day makeover or Salon Suite gift card from among all the entries. Bonus points if you first post a photo of yourself with your mom (or child) to get the ball rolling.
#MemeMonday
Share a mom or Mother’s Day-related meme on social networks that makes light of a hard-to-please mom or mother in law and remind social followers that your gift cards make wonderful Mother’s Day gifts!
#TipTuesday
Share a social media update with the best tip – or advice – your mom ever gave you and invite social followers to leave their mom’s words of wisdom in the comments below.
#WomanCrushWednesday
Option 1 – Post a favorite photo of your own mom and give her a shoutout for awesomeness. Invite social media followers to follow suit in the comments below, sharing photos and @ tagging their moms if they are also on social media.
Option 2 – Throughout the day share #WomanCrushWednesday images of women at all ages and invite social media followers to book a Mother’s Day makeover appointment for them or their mom, mother-in-law, grandmother, etc.
#TBT
Post an image of you with your mom (or with your child) from way-back-when, hopefully sporting some amazing vintage or retro style. Let social media followers know that you can help them (or their moms) revive these classic styles or get a new look if they’re stuck in a rut! Invite social followers to leave a photo of themselves from way-back-when with their mom (or child) in the comments below.
#FearlessFriday
#FearlessFriday is all about fearless STYLE! Post an image showing a celebrity mom sporting fearless style and invite social followers to book an appointment if they’re ready for a fearless new life-changing look themselves.
#ShoutoutSaturday
Give a shoutout to moms everywhere and extend a special “mom’s favorite” offer on a service plus retail product package.
See how easy it is? You can adapt the most popular hashtags to salon marketing each and every day. This can help your social media posts stay alive longer in newsfeeds thanks to increased engagement and continue to appear when people look for content filed under the hashtag. Below you’ll find a history of the hashtag that will tell you even more about this great social media tool.
