Thought process: “Play to your strengths.”
When we were in school, most of us were told to improve what we weren’t good at. And maybe that’s ok in school. At least we got a passing grade.
Business is different. Average, passing, ok just isn’t what successful businesses are built on. What are you really good at? Our strengths are a combination of our natural talents, our training, our experience, and our passion.
So right now, take stock in yourself.
Answer these questions in your notebook....
1) What have you always been good at, without really trying? How does this natural talent help you as a beauty professional?
2) What is your training as a beauty professional? Make a list and circle areas where you excel.
3) Think about your years of experience and all of the places you’ve worked as a stylist, nail tech, barber or esthetician. What experiences build on your training and talents to make you really good?
4) Consider the compliments you get from your clients – what do they tell you they like best?
Action Step: Look at everything you just thought about, and hopefully, wrote down. Circle the most important skills that you have, and list 3 skills that you identify as most valuable in serving your clients here:
You can use this discovery as a source of focus, encouragement, and direction. In future secrets, we’ll show you how can you use these three words in your marketing to build your clientele.