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#SuiteElite Founding Member: Beth Garner - Grand Rapids, MI

10/23/2019

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Beth Garner and her husband owned a salon for five years. About three years into her time at the salon, Beth had first child and at that point was working 60 hours a week. After her second child was born, she ultimately decided to close her salon. “I didn’t want to have to choose between being a business owner and being a mom to my children. I was ready to throw in the towel. But then, I found the Grand Rapids MY SALON Suite and the location opened a block from my previous salon. I decided to take a tour and I really loved it immediately. I loved not having employees, not having to make sure there was enough hair color for other stylists and other things that encompass being a salon owner. I was thrilled with not having to deal with all of that and focus on my business and my clients. So, I moved into my suite with one of my stylists from my previous salon. We share a suite and we each rent half the week. It’s been wonderful. I can go to work and just be a mom and focus on my kids and husband.” Beth has made her business her own for the past three years with MY SALON Suite. 

Beth goes on to explain how the flexibility of being a Suite Elite member has allowed her to take time off when needed. Last summer, Beth’s mother passed away and she explained that she was able to take six weeks off to focus on her family and she did not have to think about anything else. She said “This has been a blessing to me and I am so grateful.”

One of the amazing parts of Beth’s story is that in 2019, she has gone from #SuiteElite Founding Member to Franchise Partner. The opportunity came up in the Spring of 2019 for Beth and her family to purchase MY SALON Suite of Grand Rapids. “I’ve been interested in owning a Franchise since I started. I have an entrepreneur’s heart and my dad has fostered that a lot. I thought it was such a great concept.” Beth explained that coming to the decision to go from Member to Franchise Partner was an easy decision after traveling down to New Orleans to learn more about being a Franchise Partner.  “After meeting all of the team members with Suite Management Franchising, I saw how much they loved working with MY SALON Suite and Salon Plaza and it made me want to pursue being a Franchise Partner even more. Everyone has been eager and willing to help me and that’s been so huge. I am really passionate about wanting stylists to succeed and have the same opportunities that I’ve had through renting a suite. Now I can help my members make more money and work less like I have been able to. I want to support them and the Suite Elite has such great tools to do that.”

Beth said that what she loves about MY SALON Suite is that her clients can come to a place where they feel they are getting pampered. “They get all of my attention when they’re at my salon. It is private and beautiful. I can decorate it how I want and make it my own. I still feel like I’m an artist.”  She goes on to say that she was able to make her salon suite her own by putting up some funky wallpaper that makes her feel creative. “I am able to create an atmosphere in my space. I can also take my business to a new level by the Square resources offered to Suite Elite members.”

“As a stylist, I think of owning my own business as taking pride in the work I do and how I invest in my clients. Whether I am giving them a new hairdo or celebrating exciting things with them, it makes me want to take things to the next level for them.”  When asked whether this entire experience has made an impact on her life, Beth said that she has been able to take her time back and everything is in her hands. “I don’t have to be a slave to the work and can now enjoy it. I’m making more money working only 2 days a week in the salon than when I was working 60 hours. We can go on vacations and take whatever time off we need to.”

What piece of advice would Beth give to someone thinking about joining the Suite Elite? “I’ve been in your shoes... the idea of opening your own business is scary but the benefits outweigh everything. We are here to help and we want our Members to succeed.” Great advice from an amazing Member and now Franchise Partner! Learn more about Beth in her interview. Make sure you follow along with us @mysalonsuite on Instagram to hear more about Beth and stay tuned for her Instagram Takeover on Saturday, November 2nd to see what a day in the life of a Suite Elite member and Franchise Partner is like.


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Suite Elite Spooktacular Photo Contest - #SpookySuite

10/16/2019

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It's that time of year again! Time for the Suite Elite Spooktacular photo contest! Over the years, we have had some amazing entries into the photo contest (make sure you check out the photos below).  If you haven't participated yet, this is the year to start.  We want to see your best Halloween work by using the hashtag #SpookySuite on Instagram. Up to three winners will be chosen this year, one for each category.

- Hair & Makeup
- Decorated Suite
- FLAIR

We can't wait to see what you have planned this year! Check out some of the work from the past two years below:
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#SuiteEliteRedken FLAIR Photo Contest - Exclusive to MY SALON Suite & Salon Plaza Members

10/9/2019

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Would you like to have your work published in MY SALON Suite & Salon Plaza print and digital assets? How about the chance to win a once in a lifetime all expenses paid trip to Redken Exchange in NYC? MY SALON Suite and Salon Plaza members can enter as many times as they would like and in as many categories. Use the hashtag #SuiteEliteRedken and tag @SuiteEliteRedken to enter.

The categories are: 
- Best Overall Transformation
- Red Carpet Ready Look
- Best Color

Requirements:
- Redken Haircolor and styling products must be used on a mannequin or model
- Must use a Guest Vision Card
- Must have an Instagram account (Set to public)

​And that's it! Good luck! Deadline is October 31, 2019!

Connect with your salon contact for more details!




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Marketing Your Salon Suite Business During Thanksgiving Week

10/2/2019

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The week of Thanksgiving is the perfect time to rock your business! More shopping gets done in this week than any other week in the year. You want to make sure your clients and followers are thinking of YOU, your Salon Suite, and what you offer.

Thanksgiving Day (November 28)- Schedule out an email or social media post for your clients thanking them for their patronage. Not only does this show them you care, but also sets a little reminder for them to think of you during the Holidays this year.

Black Friday (November 29)- Offer a special discount for Black Friday appointments or a special package with another member for a spa package after shopping all day. This is also a great day to severely discount any products you offer in your salon. Make sure to market on social and email.

For the weekend after Thanksgiving (November 30 & December 1), prepare a gift set of products or bundles that make for a quick pick up for a client or even promote as an online order.

Small Business Saturday (November 30)- Consider working with your local Chamber of Commerce or a local BNI (Business Networking International) group and work together for Small Business Saturday. Encourage your clients to support small, local businesses.

Cyber Monday (December 2nd)- Use today to promote the Gift basket/package/bundle. Discount them for TODAY only. You can also use Cyber Monday to sell gift cards online and extend a buy one, get one free gift card set. For example, “Buy a $50 gift card, get a $10 gift card, FREE!”

Giving Tuesday (December 3rd)- Use #GivingTuesday to give back! Have a percentage of your sales that day go to a Charity of your choice! Make sure to promote #GivingTuesday on social and any email marketing campaigns for this week.
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