Thought Process: Don't reinvent the wheel. Follow proven strategies that don't waste your precious time and money.
Social media is becoming a necessity for pretty much all stylists and salons now.
Along with getting more visitors and building relationships on Facebook and Twitter, social media is where stylists and other beauty industry pros have a chance to show off how well they understand the needs of their current and future clients.
Social media is not the place to keep your audience at arms length. You can tell stories and jokes to show yourself as you are and build rapport with your customers like you would with a friend. Comments, likes, retweets, and shares are all about friendliness and being heard.
You want your social pages to be the opposite of a ghost town - active, engaged, and responsive. Visitor interaction is the secret to making the right impression for your brand.
Social media is one of the first places many potential clients will go to find out about you and your services. Yes, the pressure is on… but don’t worry. After reading these Quick Tips, you’ll be starting conversations left and right.
"What the heck am I supposed to share?"
"I don’t have anything to talk about on Facebook." "No one’s liking my posts…"
I hear this all the time when I’m talking to salon owners and beauty professionals who want to spice up their social media pages. But what is the best way to be sociable online?
Here are my best tricks to start conversations with your audience on your social media pages.
Build Some Templates
It doesn’t really matter who you are, we all get stuck in ruts. We do what is easiest, or what we like to do the best… even though it’s not necessarily the most effective thing. That’s why you need to have some simple “go-to” ideas that will help you:
- Keep engagement high
- Stay fresh
Here’s an easy list of fun and engaging posting ideas that will keep you social strategy fresh. Cycle through these on a regular basis and you’ll steer clear of getting caught in boring ruts…
Use these simple text ideas with photos to drive extra engagement:
- Fill in the
- Multiple choice
- Ask for feedback and/or suggestions
- Inspirational quotes
- Hot topics and opinions
When you combine some of these with an image, you get instant "bait" for comments.
Why is that a big deal? Well, in addition to showing the world that you have a good relationship with your page’s fans, your brand starts to seep into their news feeds.
From there, your fans’ friends can get drawn into the conversation… and you stand to gain new fans.
Share Photos of Your Work
If there’s a problem or concern that your visitors feel passionate about, use it to help build up your community. Help your online community make their opinions and views known.
For example, if you’re promoting a new hair color process, you could take a photo of your work and add a caption that says, “Share this if you like this look!” You may be surprised by how many people share it… and who shares it.
People who feel passionate about something like to share their views on social media; that’s pretty much why they’re on social in the first place…
That's why people looking for your services will go to learn about you and your salon on social media, and get a sense of what you’re all about.
They want to see that you’re connecting with visitors and caring about them.
Social media showcases your talents, builds relationships, and in turn attracts "raving fans" who make and keep appointments, time and time again.