Charity events are not only good for your soul but they can also help your business. Clients love looking forward to repeat charity events every year, especially when they know you offer a special event like our free back to school haircuts, they will keep coming back to you to get that amazing haircut again and again!
One of the benefits to participating in charity or fund raising events is that you can make some great new community contacts and meet new people and/or customers. Make sure to exchange your business cards with people at your event; don’t be afraid to grab their business card and follow up with them after your event and thank them for coming in! You could even offer a discount or bounce-back offer for anyone who attended the event.
One way to participate in a charity event is to pick a cause every month and have a relevant charity promotion. For example, in the month of October, you could promote a “Go Pink!” event where clients could get a pink streak in their hair, pink extension or pink nails. A portion of the proceeds would go to Breast Cancer research. Another example includes a toy or clothing drive around the holidays. Have clients bring in a toy or clothing item to donate, and offer a discount on their appointment (could be as small as 5%). Promote your charity events on social media and get the word out!
If you want to go outside of your Salon Suite, another option is to get OUT into the community and offer your services to the less fortunate by having a salon day at a women’s shelter or family shelter. Make sure to post your goodwill on your social media!
Remember to keep track of all that you spend for your charity event and any donations because these can be used as a write-off during tax season. With the holiday seasons approaching, it is a great time to start planning your charity events. How are you going to give back this year?