- As Marie Kondo says, if it doesn’t spark joy, throw it out! If you have clutter or anything unnecessary hanging around in your salon suite, get rid of it. According to a study at UCLA, excess things in your surroundings can have a negative impact on your ability to focus and process information. This is true whether it be your salon suite, desk, closet, etc. The results of the study showed that physical clutter in your surroundings competes for your attention, resulting in decreased performance and increased stress. Marie Kondo says in her book The Act of Tidying Up, that "tidying orders and relaxes the mind." So clear it out and simplify!
- Maximize your vertical space as much as possible and utilize the storage already in your salon suite. With MY SALON Suite and Salon Plaza, you already have access to some great storage space, but displaying your products in a neat way may be challenging. Take a look at some of the creative ways members have displayed their products in their salon suite. (See images below.)
- Create an atmosphere in your salon suite that reflects how you want your clients to feel; relaxed, refreshed, energized, creative, etc. Show off your FLAIR with accent pieces to reflect your brand. Create a space that you LOVE and a place where you want to be everyday. "Cherish the things you love. Cherish yourself." - Marie Kondo
Fall is a great opportunity for a fresh start. Many people use this time period before the holidays to get organized. These next few holiday months will be busy for your salon suite business so it is important to get ahead of the game! As salon suite owners, you know that maximizing your space is important. Below are some tips to help you get started.
Halloween offers a unique opportunity for businesses to launch some fun and interesting marketing campaigns. Of all the holidays celebrated in the U.S., Halloween offers beauty professionals with monster makeup and hair skills the best chance to boost directly-related service and product sales.Halloween- themed promotions can help your business gain some interest and social followers and bring new customers through the door.
Here are some Halloween marketing ideas you can use to bring some festive Halloween fun to your salon suite business!
1 – Demonstrate Halloween Costume Hair and Makeup How To’s
As beauty professionals, your video and photo step-by-steps shared on YouTube, Instagram and other social platforms, and embedded on your website will “wow!” viewers not only in the weeks leading up to Halloween, but long after. Your Salon Suite’s Halloween hair and makeup demos could come in other forms such as tutorials/classes, mini sessions, day of appointments or "how to" videos.
2 – Extend Social Media Reach with Halloween Hashtags
Hashtags are a digital filing system. By adding relevant hashtags to your social media posts, your posts are searchable using that hashtag. If there’s a specific Halloween hashtag trending in your city, you should also include that in your Salon Suite Halloween social media updates, along with some of these:
#Halloween #Trickortreat #HappyHalloween #Halloweenparty #Halloweenmakeup #HalloweenCostume #Candy #Scary #Jackolantern #October #Zombie #Creepy #HalloweenHair
Look out for our #SpookySuite hashtag this year too!
3 – Safe Trick or Treating with Neighboring Businesses
Designating your Salon Suite’s location as a trick-or-treating destination in coordination with other Suite Members and/or other neighboring business owners can bring both trick-or-treaters and their parents to your business. Make sure that you hand out copies of a special offer to parents along with the treats you distribute to trick-or-treaters.
4 – Dress Up in Costume
Show off your Halloween hair and makeup skills by dressing up in costume on one or more days in October. In addition to how it would differentiate the client experience, it also gives you a chance to take some great selfies for social media of your Spooky Halloween makeup and hair. Check out some of our members from last year.
5 – Contests
Contests can be an effective way to increase brand awareness, grow social and email follower lists and attract new clients, especially when prizes include a Salon Suite gift card. For Halloween marketing, you can hold a contest on social media where followers send you their best Halloween hair and makeup photos, The photo that gets the most likes will win. Likes and shares will help grow your online following.
6 – Decorate Your Salon Suite
Don't underestimate the power of some festive decorations! Need to feel inspired? Check out the hashtag #SpookySuite to see the amazing suites our members decorated from the past few years.
Summer is almost over and it is time to start getting ready for all things FALL. People will start falling into their routines and everyone is ready for a fresh start. Our friends at Square had some great ideas on how to promote your business this fall. Below are just some of their ideas to take advantage of the season and help kick up your fall marketing plan.
1. Launch an Instagram photo contest: Invite customers to post pictures of themselves engaged in their favorite fall activities (apple picking, flag football, etc.) with a designated hashtag. Choose a winner and offer them a free gift, and re-gram the photo on your account.
2. Hold a “can-do” event: Email customers offering them a discount when they bring in canned and other nonperishable food items to donate to a local food pantry.
3. Advertise on local blogs: Identify the most popular blogs in your community for news, style, food — whatever best aligns with your business — and advertise special promotions for readers. Not only are the rates less expensive, but you can more easily reach your target market.
4. Hit the festival circuit: Chances are that organizations in your area host a fall fair or Oktoberfest, so find out how to set up a booth or get involved in sponsoring the event.
5. Host a social IRL party: Invite all your Facebook, Twitter, and Instagram followers to meet up in person at your store for a shopping party with special promotions and giveaways.
6. Start a deal-of-the-week email: Send targeted messages to customers with Square’s email marketing tools offering special discounts on specific items or services.
7. Throw a “treat yo’self” party: Email your best customers (it’s easy to identify them with Square’s tools) and invite them to a special event with complimentary manicures, chair massages, and makeup application along with cocktails and appetizers.
8. Get media savvy: Reach out to local TV news, radio shows, and podcasts to pitch seasonal stories that relate to your business, like fall fashion updates, seasonal recipes, and more.
For more ideas, check out their entire article.
Truman Lively is our featured #SuiteElite Founding Member this month from MY SALON Suite of Las Vegas. Originally born in California, Truman moved out to Las Vegas as a child and considers Las Vegas his home. He believes it is a place of opportunity. His mother was a hairdresser and growing up he saw an opportunity to improve the way customer service is in barbering industry. He took that opportunity and set a goal for himself to set a new standard for the barbering industry. Truman has been in the industry for 10 years and has been with MY SALON Suite for two years this September.
Truman likes to study philosophy and loves reading love reading, He loves having genuine conversations with his clients and creating an environment to do just that. “I like to do things that are simple, live simple and functional.. the foundation of my business is simplicity and functionality. I want my clients to feel free to express themselves without ever holding back. I let them take control of what kind of space they want to create, pick own music, pick what they want on screen, beverages. My goal is to make people as comfortable as possible.”
So what does Truman love about the Suite Elite? “I love the freedom it gives you to be able to be your own person within a business community of professionals. The structure that ensures quality of surroundings that MY SALON Suite provides with the clean facilities and the great owners of franchises and message of positivity that they spread. I’m in love with the brand. I love the functionality and freedom it gives me to be independent and create my own standards and impact community through business.”
Truman has made his salon suite his through structure, discipline and positivity, he says. “My customers and the great community around me have supported me in making it my own.” He goes on to explain how he has added his own touches to his salon suite by creating the atmosphere that his clients would like to experience.
When asked how he found his inspiration to own his own salon suite, Truman said, “I woke up one day and I just kept finding more reason to do what I’m doing. One of the reasons I started was for finances and the reasons trickled on down to the impact I want to make on peoples’ lives, the lifestyle I want to live, and the moments I want to share with people around me.” He continues to explain that when he looks back in 20 years, he wants to be proud of what he has done.
What does owning a business mean to Truman? “It means everything- being able to provide for myself and the people I love…. Having a voice to be able to make an impact to the barbering community and hair industry. Be my own person while allowing others to be their own person as well. It’s a whole lotta Hakuna Matataa!”
Truman also explained the impact joining the Suite Elite has made on his life. He said it was the best decision he has ever made because he know has more control over what type of financial stability he wants to have and what kind of lifestyle he wants to live. “Being able to make my own schedule and being able to choose how I want to be represented as a brand, being able to give myself opportunities that I would have never had. Being with the Suite Elite has given me an opportunity to make more money, take breaks when I need them, choose how many hours I want to work and represent my brand as a positive one.”
What piece of advice would Truman give to someone thinking about joining the Suite Elite? “Some of the biggest decisions we make result in some of the biggest changes when you finally decide. If you stay committed and disciplined and know that the only rule is the exception, you can make this your own. And you can definitely thrive no matter the odds and circumstances.” Great advice from an amazing member! Learn more about Truman in his interview. Make sure you follow along with us @mysalonsuite on Instagram to hear more about Truman and stay tuned for his Instagram Takeover on Thursday August 29th to see what a day in the life of a Suite Elite member is like.
Looking for a fresh start? Fall is a great time to reevaluate your marketing plans. Services and products and grow your business. Take these last few weeks of summer to draw up a marketing plan for the Fall. Get your clients thinking about a fresh new fall look and prepare for the holiday season.
1. Fall photo shoot looks
Many families book photoshoots for their families in the fall with the beautiful foliage, sweaters and boots. Work with a local photographer and cross promote. When they book their photoshoot, they also book your services so they look their best!
2. Fresh Fall Color Promotions
With the Fall season, the Fall Foliage hits most of North America. Offer promotions on service options and products that give clients to bring these beautiful fall colors into their lives. Promotions centered around fall colors can boost not only your service revenues but product revenues as well. Some ideas are:
3. Face the Season Conditioning Services
Seasonal weather changes can mean dryer skin, scalp or hair, changes to hair texture, frizz, fly-aways and more. Offer both service and product-based promotions with solutions for client’s most common conditioning needs. This could also be a great time to boost average ticket by offering a deep conditioning treatment at the backbar as an add-on to color appointments or for clients with especially dry or damaged hair.
4. Fall Loyalty Member Offers
Fall could be the ideal time to move regular clients to the next level. Offer special loyalty rewards based on client referrals, or for clients who opt-in to long-term rebooking (rebooking appointments for the next 6-12 months) or join a VIP program. VIP programs often include long-term rebooking, ensuring clients their first choice in appointment time. They may also include:
We love our members! We recently asked our members to share their stories with us. Follow along on our blog and we will be highlighting Suite Elite members throughout the year!
The Loc Shop: Love Your Locs
Salon Plaza Metro Center
Image Credit: D Finney Photography + Design
“Your vibe attracts your tribe.” Every good business owner has a tribe behind them cheering them on. Lucky for you, you have a built in tribe at your MY SALON Suite or Salon Plaza location. You can work together to build each other’s businesses. Promote each other, refer clients to them and share in their successes.
Natalie Franke, the founder of the Rising Tide Society said it best. “When we say ‘community over competition,’ we’re not saying community without competition; we’re saying that people come first, and that the good of all industries and the way we leave this world behind, really does matter. Community over competition means that we don’t step on other people to succeed, we don’t snuff out someone else’s light to let ours shine brighter. We elevate the voices of those around us, we seek camaraderie, and we join hands and forces as we step forward into the way our industries should be both today and tomorrow.”
Find your group that will hold you accountable, cheer you on and will work collaboratively with you to refer clients to each other. You can hold mixers together, go in on a marketing or giveaway campaign together and attend local marketing events like Chamber of Commerce or BNI (Business Networking International chapters) events together. Below are just a few ideas to get started:
Denise East is our featured #SuiteElite Founding Member this month from MY SALON Suite of West University in Houston, Texas. Denise was born and raised in Houston and is now currently raising her two sons Caden and Carter and one more on the way very soon. In college, Denise played basketball and volleyball and was always the team hairstylist. Although she majored in journalism, she fell in love with the beauty industry and went to the Paul Mitchell School shortly after college. After working in a commission-based salon for a year, she made the switch to MY SALON Suite and hasn’t looked back. “The Suite Elite allows me to be on my own and be in my own space. They also help promote me and my business.”
When asked how joining the Suite Elite has changed her life, Denise explained that she is “way busier and making more money than ever before.” She went on to say that she loves being able to have that family/work life balance. “"What inspired me to go into business for myself was my beautiful children... They inspire me and I want to inspire them so they can one day be their own boss."
Denise’s income changed “dramatically” working for herself. “I’m able to promote myself more. People appreciate my personality and the way that I work and it doesn’t get overshadowed by a big salon.” Denise went on to explain how much she loved the setting at MY SALON Suite. “We are like a family. We all help each other out and promote each other. I take advantage of that for sure. The environment is so welcoming and supportive. Aaron (the franchise owner) really cares for us and wants us all to succeed. He gives us whatever we want to utilize like a conference room so that we can have classes and benefit ourselves without pressure or micromanagement. He is a great owner and an all around guy and is always a text or phone call away.”
How does Denise have FUN at work? “I’m the goofy one!. Everyone comes to my suite if they need a video, I always snapchat. I just have fun and be myself. I love to have fun with clients and kids and make sure they’re comfortable.”
So what advice would Denise give someone thinking of joining the Suite Elite? “Just do it! I think sometimes we let our nerves get in the way of our true potential. I believe without fear, you can’t overcome anything. You need that one piece of fear to take over the world! This has been a life-changing experience for me. I feel really accomplished and this is only the beginning. I see good things happening.”
Chances are this is your first time owning your own business- Congrats! Going from stylist to Salon Suite owner can feel overwhelming, but the team at MY SALON Suite and Salon Plaza are here to help. The experienced colleagues at your location, your franchise leaders and the corporate team are here to help and may have any answers you are looking for. Taking your business to the next level as an owner allows you the freedom to create a client experience, set business and operating policies, make your own schedule and hours and sell the products you love. These are all some of the amazing benefits to being a Suite Elite member! With all of those benefits that comes, marketing, keeping track of your income and sales, continuing your education and keeping up with license requirements. Let’s focus on some of the most important aspects to focus on when first starting out.
1. Defining the client experience.
If you’ve worked in another business previously (whether it was a salon environment or some other type of business) you have probably observed customer experiences that were great – or not so great – and made mental notes about the customer experience you would create in your own business. Now is the time for you to think through every aspect of the experience you will provide to clients from the moment they book an appointment and arrive at your Salon Suite through to the end of the appointment. Create that unique FLAIR in your Salon Suite that sets you apart.
In addition to “what” will happen during the client experience, as a Salon Suite owner you now have the pleasure of designing the environment where it will occur. You can infuse your own personality into your Salon Suite’s interior colors, décor and ambience in order to transform the environment to enhance the client experience.
2. Setting business standards and operating policies.
Now that you’re in charge of your own business, it’s up to you to decide how things will work. What hours you will be open and how appointments will be booked. Have you seen our new partnership with Square? This is guaranteed to up your game as a salon owner and make booking appointments a breeze for you and your clients. Make sure you put this information on your website and social media!
3. Selling your products.
No matter how much in demand your services are you can only sell your time once. But by setting your Salon Suite up for retail success you can increase revenues and drive up average sales-per-appointment. Since retail products also require a monetary investment on your part, think carefully about your client base and the types of professional retail products that many are likely to need. As you make retail sales, make sure you set aside a portion of your proceeds to replenish retail inventory, or even expand it with seasonal point-of-sale displays, professional tools, accessories and impulse buy items.
4. Keeping track of sales and income.
Square is the best way to keep track of your service and retail sales. Keeping track of your income has never been easier! Fast check outs, tracking inventory, with email alerts when retail is low, AND clients can manage their payment information through their customer account which makes it easy for you.
5. Marketing your Salon Suite business.
Marketing is one of the most important aspects of succeeding as a small business owner in any industry. To succeed, you need to have a good idea of the type of client you want to attract as well as a marketing plan that helps you reach them, engage them and motivates them to take action (booking an appointment with you!) MY SALON Suite and Salon Plaza provides its Salon Suite owners with dozens of marketing tools and resources in its member-only website, including marketing calendars that offer daily ideas for promoting a Salon Suite.
6. Continuing your education.
In some states continuing education is mandatory for every stylist to maintain their license. Whether or not this is true in the state where you live, you probably don’t need for this to be mandated – you probably love taking classes, perfecting and learning skills on a regular basis. Decide how much money you need to set aside from your Salon Suite’s proceeds so you can take the classes and/or attend the conferences and events you’re interested in every year.
One last tip: Set specific goals and measure your progress.
Without specific, measurable and achievable goals (S.M.A.R.T goals), many business owners fail to thrive. You can take advantage of the clear Path to Prosperity success that is laid out for MY SALON Suite and Salon Plaza members. The tools are all here for you!
As a small business owner, it is difficult to find some time for yourself. Often times, we find putting ourselves in last place after our business, family and friends. That is an easy way to feel burnt out and frazzled which will not make you the business owner you want to be. Practicing self care is important for your mind, body, relationships and business. Below are some tips to help guide you, but keep in mind that self care looks different for everyone and takes trial and error and practice. The summer months are a perfect time for you to try out what will work for you.
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