Halloween offers a unique opportunity for businesses to launch some fun and interesting marketing campaigns. Of all the holidays celebrated in the U.S., Halloween offers beauty professionals with monster makeup and hair skills the best chance to boost directly-related service and product sales.Halloween- themed promotions can help your business gain some interest and social followers and bring new customers through the door.
Here are some Halloween marketing ideas you can use to bring some festive Halloween fun to your salon suite business!
1 – Demonstrate Halloween Costume Hair and Makeup How To’s
As beauty professionals, your video and photo step-by-steps shared on YouTube, Instagram and other social platforms, and embedded on your website will “wow!” viewers not only in the weeks leading up to Halloween, but long after. Your Salon Suite’s Halloween hair and makeup demos could come in other forms such as tutorials/classes, mini sessions, day of appointments or “how to” videos.
2 – Extend Social Media Reach with Halloween Hashtags
Hashtags are a digital filing system. By adding relevant hashtags to your social media posts, your posts are searchable using that hashtag. If there’s a specific Halloween hashtag trending in your city, you should also include that in your Salon Suite Halloween social media updates, along with some of these:
#Halloween #Trickortreat #HappyHalloween #Halloweenparty #Halloweenmakeup #HalloweenCostume #Candy #Scary #Jackolantern #October #Zombie #Creepy #HalloweenHair
Look out for our #SpookySuite hashtag this year too!
3 – Safe Trick or Treating with Neighboring Businesses
Designating your Salon Suite’s location as a trick-or-treating destination in coordination with other Suite Members and/or other neighboring business owners can bring both trick-or-treaters and their parents to your business. Make sure that you hand out copies of a special offer to parents along with the treats you distribute to trick-or-treaters.
4 – Dress Up in Costume
Show off your Halloween hair and makeup skills by dressing up in costume on one or more days in October. In addition to how it would differentiate the client experience, it also gives you a chance to take some great selfies for social media of your Spooky Halloween makeup and hair. Check out some of our members from last year.
5 – Contests
Contests can be an effective way to increase brand awareness, grow social and email follower lists and attract new clients, especially when prizes include a Salon Suite gift card. For Halloween marketing, you can hold a contest on social media where followers send you their best Halloween hair and makeup photos, The photo that gets the most likes will win. Likes and shares will help grow your online following.
6 – Decorate Your Salon Suite
Don’t underestimate the power of some festive decorations! Need to feel inspired? Check out the hashtag #SpookySuite to see the amazing suites our members decorated from the past few years.