Instagram Stories: Here is where you can highlight a new deal, a featured hairstyle, color, before and after transformation photos, videos of your beautifully designed Suite or just a simple video of daily life in your suite. One of the things people are looking for is someone to relate to. So maybe you have your kids at the salon or you’re getting married and looking to your followers for their opinion of which hairstyle to choose? In an Instagram story, you can create a poll and followers can click on their choice.
In an Instagram story, you could even highlight a #HumpDayHairHack, for example or a #TransformationTuesday. Try to drive clients to your page for the best advice. Give a little but to get the entire look, they need to see YOU, of course, at the Salon.
Instagram Highlights: Instagram Highlights are photos and videos similar to the stories but instead of only being up for 24 hours, these are up all of the time and can easily be clicked through by followers. Some ideas for Highlights could be;
- My Salon Suite- videos or photos of your salon, any highlights
- Color- examples of color work at your salon
- Nails- examples of nail work at your salon
- Spa- examples or deals for any spa/facials
- How-To- these could be former Hair Hack photos and videos
- Shop- Products your carry in your salon that customers could buy
- Transformations - past #TransformationTuesday before and after photos
- Services- photos/video of services you offer at your salon