Thanksgiving Day (November 28)- Schedule out an email or social media post for your clients thanking them for their patronage. Not only does this show them you care, but also sets a little reminder for them to think of you during the Holidays this year.
Black Friday (November 29)- Offer a special discount for Black Friday appointments or a special package with another member for a spa package after shopping all day. This is also a great day to severely discount any products you offer in your salon. Make sure to market on social and email.
For the weekend after Thanksgiving (November 30 & December 1), prepare a gift set of products or bundles that make for a quick pick up for a client or even promote as an online order.
Small Business Saturday (November 30)- Consider working with your local Chamber of Commerce or a local BNI (Business Networking International) group and work together for Small Business Saturday. Encourage your clients to support small, local businesses.
Cyber Monday (December 2nd)- Use today to promote the Gift basket/package/bundle. Discount them for TODAY only. You can also use Cyber Monday to sell gift cards online and extend a buy one, get one free gift card set. For example, “Buy a $50 gift card, get a $10 gift card, FREE!”
Giving Tuesday (December 3rd)- Use #GivingTuesday to give back! Have a percentage of your sales that day go to a Charity of your choice! Make sure to promote #GivingTuesday on social and any email marketing campaigns for this week.