- Talk to your customers. Your customers are why you are in business. Their opinions and reviews matter. Talk to your customers and see what they would like to see more of in your salon suite. Ask them what products they love and what they wish you carried for them. Ask them what services they would like to see from you and how you can improve their customer experience. Part of being a great business owner is listening to your customers and receiving feedback to improve!
- Set or renew your goals. If your current goals are overwhelming you, take some time to renew them by breaking them down and making them smaller goals. Make sure you are setting realistic, measurable goals. Here is a guide to creating a SMART Goal.
- Reflect on your WHY. When you are struggling, it is important to take a step back and think about WHY you started this business. What were your reasons? To create a a better work/life balance? Be your own boss? Make your own hours? Make more money? Whatever it was, remind yourself of your WHY. Share it with your clients, write it down every day, or start writing in a gratitude journal. This will help to refocus your energy and drive.
- Seek business inspiration from other members and peers. You have an entire community of peers right outside your salon suite door. Lean on them for inspiration! Start an accountability group and set your goals for the year. Your accountability group will help keep you in check! (An accountability group should not be any larger than 5 people.)
- Think about your business’s impact in your community. Think about how your business affects your community and inspires others. Not only are you inspiring others to run their own business, you are helping out your local economy. On top of all of that, perhaps you also contribute to St. Jude’s with our Suite Relief fund. Running a business and changing the world, one day at a time!
It happens! Sometimes we lose our motivation and get lost in the day-to-day craziness. We go through the motions and forget why we started this adventure of being a business owner. As a business owner, you are faced with challenges everyday and it is hard not to feel overwhelmed by it all. A recent article from Thrive Hive laid out 5 ways to stay motivated as a business owner. We tweaked those to fit your salon suite business.
Spring is on its way! (Hopefully!) And with it comes a fresh way to spruce up your marketing. There are lots of opportunities for some fun campaigns with a few holidays and the warm weather approaching. Small Biz Trends gathered some marketing tips for the Spring season!
For more tips and strategies, read the entire article from Small Biz Trends.
With the Spring season ahead, comes new opportunities to grow your Salon Suite business. Spring holidays and promotions could help build up your business and set you on the right path for the rest of the year.
1 – Attracting New Clients- Extend a new referral program, develop a unique client experience, publish new content on social media, attend a networking event, etc.
2 – Increasing Average Ticket- Increasing average ticket can help your Salon Suite grow and become more profitable without requiring you to spend more time behind the chair.
3 – Employing Pricing Tactics- The way that you price products and services, and even the way you display your prices can positively impact sales based on consumer subconscious and psychological factors.
4 – Expanding Brand Awareness- Increasing brand awareness enables you to start a relationship with people who might not be ready to try your salon services right now for whatever reason – but who may be looking for services like yours in the future.
5 – Building Expert Authority- You can build expert authority using social media, email marketing, your website, client consultations, networking and other interactions to share your expertise with others. As you build authority, you build trust. As you build trust, it takes less work to persuade people to take the actions you want them to take.
More marketing ideas are located in our Marketing Guides for our members.
In 2019, Social media is the easiest and fastest way to get your message out about your business. It seems simple, but when you really dive into it, it can be overwhelming, confusing and mistakes can be made easily. Below are 10 best social media practices to keep in mind for your salon suite business.
As a business owner in the beauty industry, you are constantly taking care of others. Taking care of your clients, your friends, your family, can be exhausting. It is important to carve out some time for yourself. Showing yourself a little love can help recharge your batteries. An article with Psychology Today gives a seven step prescription for just that. Below are the 7 steps and how they can apply to your Salon Suite business and your life. Make sure this Valentine’s Day, you show yourself a little self-love!
Booth/Chair Renters are usually left on their own to build their clientele with little support. They are independent salon owners that are usually at the mercy of the salon’s hours, rules and policies. MY SALON Suite & Salon Plaza owners have more freedom, support and resources. Here are just a few reasons why our Salon Suite business owners made the leap!
2018 was the first year for the new tax bill. If you are overwhelmed and concerned about any of the changes, head on over to IRS website and research any changes. Have no fear though- we’ve outlined a list of deductions you can still use for your Salon Suite business! The most important thing to remembers is that because you are a sole proprietor/business owner, you can still deduct many of your business expenses.
Valentine’s Day is made for Salon Suite services, retail products and gift card sales. For Valentine’s Day, many spouse’s give the gift of a spa/pampering day either in gift card form or to get ready for a fun and romantic date night. This is definitely a holiday you WANT to add into your marketing plan for the year. Here are a few steps to help your salon suite business this next month.
8. Ask your clients to share the love for you with open ended posts like “The one thing I love most about being a (your Salon Suite name) client is _______________________________________.” You can offer up a gift card for coffee to ensure people respond to the post. Use the responses as mini-testimonials on your website, social networks and email marketing.
January 1st represents a clean slate! This is when you make promises, intentions or resolutions to eat better, move more, create more time for yourself or whatever it may be. A time for new dreams, goals, plans and business ideas! The New Year is a chance to take your business to another level! Create a foundation for your goals and do one action step at a time. Below are five things you can start doing today to make 2019 the best year yet!
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