Spring is on its way! (Hopefully!) And with it comes a fresh way to spruce up your marketing. There are lots of opportunities for some fun campaigns with a few holidays and the warm weather approaching. Small Biz Trends gathered some marketing tips for the Spring season!
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Spring Cleaning: Ivana Taylor, publisher of DIY Marketers says, “Springtime marketing makes me think about Spring cleaning. This is a great time to get rid of all the products and services that haven’t been as profitable as you’d like. Maybe you have too much inventory of something — create an insanely irresistible offer to free yourself of all that baggage and focus on more profitable offers.”
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Add some vibrant colors to your marketing images: Gary Shouldis of 3Bug Media says, “Spring is the perfect time for marketing, as people are full of energy and enthusiasm after a long winter. Your messaging should match the season with vibrant colors and a theme of renewal and revitalization.”
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Run contests around the holidays: Shouldis also suggests, “There are some great holidays in the Spring that are perfect for marketing opportunities. (Easter, March 27; Mothers Day, May 8; Earth Day, April 22). One of our most effective marketing activities in the Spring is running Facebook contests around these holidays. We usually will match a prize to match the holiday and it’s a great way to connect with your customers, introduce your brand to new people and to build your email list.
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Focus on the theme of renewal: Shawn Hessigner, executive editor of Small Business Trends says, “Focus on a new look for your website, a new feature, perhaps a new product offering to go along with the spirit of renewal.”
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Bring people together: Deborah Shane says, “Spring is a time of renewal, hope, energy and positivity and should be the tone and vibe of your Springtime small business marketing. Bringing people together in person should be one of your goals through meet ups, workshops, industry events, local events, sales, promotions.” Host an event at your Salon Suite!
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Thank your clients: Chaitra Dutt, CMO of Meylah says, “Send 100 thank-you’s via email, card or social media. Build a list and thank them for a specific reason. This helps you to reengage with people who want to pay attention to you and your company. Kindness always wins!”
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Take advantage of the beautiful weather! Ann Smarty of MyBlogU says, “Talking about good weather, inspiration, a fresh new start of anything, traveling, etc. People seem to be more enthusiastic to plan something in Spring: So I usually gear my content strategy to that.”
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Honor Mothers: Karin Kraska of Forlight Marketing says, “The week of Mothers Day: Hand flowers out to the mothers who frequent your establishment, or send flowers or a card to your clients who are mothers. This goes a long way towards creating a deep loyalty with your customers. (Hey, Father’s day is in the Spring too … you can do something similar for them!)”
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Try Out New Things: Evan Carmichael says, “Spring is a time to clean out the old and bring in the new. Assign small budgets and blocks of time to try three new marketing initiatives. Some ideas would be to form creative alliances, start a YouTube channel, launch a media campaign, reach out to influencers, bring on a marketing intern, redesign your website, create a Facebook ad initiative, work on improving your website conversions, and improve your customer service and experience. The key is to test, test, test. Prove to yourself that it works and is worth investing more time and money into.”
For more tips and strategies, read the entire article from Small Biz Trends.