Thought Process: Stop guessing! Understand the psychology of what motivates people to choose you and only you among all the alternatives, including doing nothing.
Part 1 in 10: What Makes People Want To Buy From You? How To Take The Guesswork Out Of Human Psychology
Remember the last time you went in a shop just to “look”? And you saw something “exciting” and thought to yourself, “Wow, I have to have it!”
This is where psychology comes into play. The human mind was created to “think and feel” a certain way. Both are intertwined with each other. Here's how to make that truth work for you as a hairstylist, barber, nail tech, or esthetician.
4 Reasons Why People WANT To Buy From YOU:
Desire: As human beings, we are always looking for something more in our lives. When it comes to your clients, it might be a new look, a good feeling when they arrive, or the chance to socialize with you.
When you become a salon owner, YOU can provide the products and services that YOUR clients need to look their best. They might not know what they want at first, so you must become the confident consultant and show each client what works best for his or her personal needs. This will make them feel like you truly care about them (of course, you really do care about your clients) and become high-ticket regulars.
Seeing how desirable your services are, they will refer their friends, family and co-workers to you for more business.
Convenience: People prefer a “one-stop-shopping” experience rather than to go to your shop for a new hairstyle, then to a “big box” mart to get the shampoo, conditioner and any other styling products you suggest to them. You may even have some special products that these megastores don’t carry.
This is where you come in again! Make sure to let your clients know you have the products they need to keep looking fabulous even after they’ve left your salon.
Emotions: Human beings are hardwired to make decisions emotionally. Think back to a time when you provided incomparable service to one of your clients and how they felt. They weren’t thinking to themselves, “I want to get my hair done at your because it is close by.”
They “felt” that your salon was THE ONE to go to because of the great atmosphere, friendly, yet professional service, and the products you carry that keep them looking great between services.
Be sure to give them the exceptional service and enriching products they feel they deserve. Remember, as long as they “feel” they need it, they will buy!
Follow: Most people tend to do what others do. It’s just human nature. Think about how fast Facebook, Twitter, and other social media sites have become part of every day life. Those sites make sharing and recommending easy and fast.
You know how important referrals are to your business growth. Word-of-mouth advertising is the most effective, powerful and FREE form of marketing in the history of humankind. The positive experience you provide to one client gets shared with friends, who in turn will tell their friends...
Now imagine how many people will be flocking to your shop!
But to make this work, you need a salon referral system that works! When you have a solid referral system in place, your business will grow rapidly.
Two Secrets To Success:
There are two secrets to making all of the above work for you. The first one we already told you, "become the confident consultant" - ask questions, listen to their answers, and draw on your considerable expertise to recommend the best hair care and style to suit their personal needs.
We'll tell you all about Secret #2 in an upcoming blog: "How To Stop Trying To Be All Things To All People By Building Your Brand".
It’s a LOT easier to create a consistent brand experience when you own your own salon and run it out of a single chair Studio. At MY SALON Suite, where you set your own rules and create your own professional atmosphere, it’s easy to develop deep and lasting one-on-one relationships with your clients.
Now, wouldn’t you want to get YOUR clients into your own salon without the hassle of setting your salon space up all by yourself? Not to mention, having to find, hire, and manage other stylists!
MY SALON Suite has created the community just for you - and the chance to make your dream come true!