You Can Grow Your Client Relationships... And Your Revenues! Even If You Have No Time To Spare... IF You Know How!
10 Golden Marketing Minutes You May Be Missing
Let's say you're in between appointments - Your salon sparkles and you are ready for your next client who is just 10 minutes away.
What one thing can you do to promote your salon before he or she shows up? Here are 10 relationship-building nuggets - choose ONE to make good use of those 10 minutes:
1. Write Thank You Notes
When was the last time you received a handwritten letter in the mail? How'd that feel? Being so rare, they really make a positive impression and help strengthen relationships. Keep some cards around and send a handwritten note of appreciation to a client who has been coming to you for years, or someone who often refers new clients to you.
2. Update Your Status On Facebook
This works best if you have a Business Page as well as a Personal Profile. Do you have any specials currently running? Learn any new hair care tips? Discover any great products? Update your status with these need-to-know nuggets. Next, spend a few moments to like and leave comments as you scroll down. It just takes a moment to show you care!
3. Do You Keep A Blog?
If yes, write a quick post about something helpful for your readers. How about jotting down the top 5 secrets to conquering dry hair? Don't worry about getting it word-perfect - You can edit it later. Even if you haven't set up your blog yet, hair care tips like these have many uses: On a handout flier, for an article in your newsletter, or to add content to your website. Next time you have 10 minutes to fill, you can tweet them, one secret at a time!
4. Post Comments On Beauty Blogs
Find 2 or 3 reputable blogs that serve your clients. Read a recent post and leave a helpful comment that shows you appreciate its content. Display your knowledge by adding a valuable suggestion. Be sure to give your website or Facebook link in the appropriate space so interested prospects can find you!
5. Send Emails & Ecards
Helpful tips and friendly hellos are always welcome. To protect privacy, send the email to yourself and add your clients' emails in the Bcc or "blind copy" space.
You could write a short note recommending a needed resource. What new product or hair care tips have you discovered recently? People love being connected to helpful products and services. Stay in touch and stay "top of mind."
6. Schedule Tweets & Updates
Use those 10 minutes to turn your relationship-building tips into tweets and updates to be automatically released using HootSuite. You can decide the day, time, and messages weeks in advance. HootSuite gives you the means to stay visible on your favorite networks without becoming a slave to your laptop or mobile device.
7. Post Photos & Videos On Social Media Sites
The salon industry is so visual, it lends itself very well to telling your story with photos and videos uploaded to Photobucket, YouTube and more. Show before and after shots. Video a particular technique. Think ahead to capture these moments so that when you have a few extra minutes you have it ready to upload. You'd be surprised how much exposure this gets you and your salon.
8. Be A People-Connector
Who do you know who could be of service to one of your clients? Introduce them using email. You can send the same note to both people. Change the message slightly and introduce two more. You can become really efficient at building community with your contacts.
9. Answer Questions On A Beauty Forum
People often look for help on forums. Find some that have questions you can answer. Bonus tip: Be sure to copy and save what you write. You can combine and re-use your comments as email tips, blog posts, and articles - online and as a hand-out.
10. Call Your Avatars
Find out if they need a refill. Be sure to thank them for the referrals they send to you. Remember, an Avatar is a person who knows and influences many people. They are trusted experts in their field who seek to pass knowledge on to others. Their contacts consistently ask them to refer excellent providers of services and products they need and want. An Avatar isn’t necessarily your client, but someone your prospects respect and trust. Avatars can increase your clientele in a matter of a few conversations.
MY SALON Suite is hear to help you market your business every step of the way!