Thought Process: “Expect challenges and plan in advance how you will overcome them.”
With every goal, you will face obstacles. The secret here is to identify them and look for strategies to blast past them. What might stand in your way to becoming a successful salon owner?
These five main factors can become barriers to your success:
Work Space, Clients, Experience, Products, Vision and Plan.
Work Space
1. Location and parking
2. Appearance and cleanliness
3. Equipment and tools
4. Safety and security
5. Cost to run and maintain your salon
Your Clients
6. Number of returning clients
7. Time between appointments
8. Flow of new clients
9. How frequently new clients become returning clients
10. Average revenue per appointment
11. How often they recommend and refer you
Experience
12. Areas of expertise
13. Level of expertise
14. Ability to deliver the services your clients want
15. Commitment to developing your skills
Your Products
16. Quality of the products you use
17. Cost per use
18. Frequency of sales
19. Profit margin
Your Vision and Plan
20. Having a plan of action
21. Being able to communicate your value to your clients
- Do you have a vision and plan for your salon that is clear, specific, actionable and keeps you accountable?
- Can you communicate your value to your prospects and clients? If not, go back to the beginning of these series of emails.
By working through the questions, you will answer YES!
…to having a plan of action, and reap the benefits.
Action Step:
Look at the list above. Score yourself on each. What problems or challenges do you face? Write down up to 3 biggest obstacles to growth. Now choose to overcome these challenges.
Challenge #1:
I will overcome this challenge by:
Challenge #2:
I will overcome this challenge by:
Challenge #3:
I will overcome this challenge by:
Circle the challenge you want to tackle first – and get started!
By then end of this process, you’ll know how to bring in new clients and keep the ones you have, consistently and happily!