8 Fall Fresh Start Marketing Ideas for Salon Suite Owners
The start of a new season offers everyone the chance for a fresh start. From client promotions to your own marketing plan, this is a great time to retool for Fall and grow your business.
Draw up a marketing plan that will get clients thinking about a new look for Fall, and take your own Fall marketing up a notch before heading into the busy holiday season.
4 Ideas for Fall Season Fresh Start Client Promotions
Kids are all geared up and going back to school, many with fresh new haircuts for fall. Moms and dads deserve to turn some attention on themselves, and a fresh new look for fall could be the pick-me-up they need.
2. Fresh Fall Color Promotions
Across most of North America Autumn months bring Fall Foliage out in all its glory. Offer promotions on service options and products that give clients an opportunity to bring these beautiful colors into their lives:
- all-over hair color services
- eye shadows
- lipsticks and lip glosses
- nail lacquers
- hair accessories
Promotions centered around fall colors can boost not only your service revenues but product revenues as well.
3. Face the Season Conditioning Services
Seasonal weather changes can mean dryer skin, scalp or hair, changes to hair texture, frizz, fly-aways and more. Offer both service and product-based promotions with solutions for client’s most common conditioning needs. This could also be a great time to boost average ticket by offering a deep conditioning treatment at the backbar as an add-on to color appointments or for clients with especially dry or damaged hair.
4. Fall Loyalty Member Offers
Fall could be the ideal time to move regular clients to the next level. Offer special loyalty rewards based on client referrals, or for clients who opt-in to long-term rebooking (rebooking appointments for the next 6-12 months) or join a VIP program. VIP programs often include long-term rebooking, ensuring clients their first choice in appointment time. They may also include:
- accelerated loyalty rewards or points accumulation
- 20 percent savings on retail products
- freebies, like giving away a makeup or haircare product every quarter
- buy one-get one gift card opportunities
Run the numbers. If you could get semi-regular clients to move to re-booking and ensure they would be coming in more often, it’s likely that any give-away or discount you include as part of their VIP membership would be a great investment.
4 Ideas for Refreshing Your Salon Suite Marketing Plan
As anyone who has ever tried to make a major life change has learned, having a system makes it much easier to adopt new behaviors and provide direction to back the good intentions behind the change. If you’ve struggled to figure out how to get your marketing working, maybe it’s time to adopt a fresh marketing plan.
MY SALON Suite and Salon Plaza Salon Suite owners have access to numerous business and marketing tools, including a ready-to-use marketing plan that is laid out for them every month, with a system they can work day in and day out to increase brand awareness, attract new salon clients and increase retention.
2. Target Your Efforts
One reason marketing efforts fall short is trying to be everything to everyone, or trying to reach a wide market, instead of focusing efforts on ideal customer types. As the Fall season begins, take time to think about your ideal client types in terms of their interests, zip codes (or neighborhoods), and so on. Use this information to better-target your marketing efforts; such as:
- Door-hanger or postcard advertising
- A charity or give-back event
- Community involvement and PR
- Targeted Facebook advertising
- Re-working the content on your web pages for search engine optimization
- Refining special and seasonal offers
- Holding events
Even your referral marketing efforts can be refined based on your ideal client types. For instance, those clients in your current base that are ideal client types are likely to know and work with people “just like them.” Reach out to these clients with a special invitation-only bring-a-friend event or referral reward.
3. Refresh Your Salon Suite’s Look
If it’s been a while since you updated the look of your Salon Suite, this is a great time to refresh the look and feel of your business. Use what you know about the preferences of your ideal client types as well as your own preferences and personality to give your Salon Suite a fresh new look for fall.
4. Master a New Marketing Channel
No business owner is ever “done” making their business better. It’s a constant evolution. As we go into the Fall, now could be the perfect time for you to master a new marketing channel or tactic. If you’re a (paid) LinkedIn member, you can avail yourself of thousands of videos, including videos that can help you learn new marketing tactics, and so does YouTube. You can also check with local community colleges and professional salon product distributors who may also offer classes that can help you master new marketing channels or Salon Suite marketing as a whole.