December 9, 2020

The Power of Retail Sales

Photo credit: @hairbydrewriggs

As 2020 comes to a close, you can still find ways to add some more revenue to end the year and start the New Year right! As a MY SALON Suite and Salon Plaza Member, you know that you’ve always been able to sell the products you love in your suite and keep the profits. We’ve made it even easier this year with the launch of My Suite Store this past fall. Now, the products you love can be ordered right from your computer or phone and shipped directly to you to make purchasing your products for service and retail a breeze. Visit here to learn more about My Suite Store. 

  1. Offer Holiday Gift Sets

When you have a client in your chair, you can easily chat about some of the Holiday gift sets you are carrying in your suite. Gift sets are easy, already packaged and a great addition to your holiday offerings in your salon. Did you know that My Suite Store carries holiday gift sets? Shop here

  1. Display your retail with festive decorations

Take the time this year to display your products with festive decor. This can draw the attention to your products and be a great conversation piece with your clients. While you’re at it, make sure you enter our Celebration in the Suites contest on Instagram. Share a photo of your festive retail display and use the hashtag #mysuitecelebration and tag @mysuitestore to be entered to win! 

  1. Holiday/New Year Sales

Promote some of your products you have in a package and discount for a limited time offer to create some urgency. Your clients will love being able to pick up their favorite products at a discounted price during the holidays. Portascent Fragrance Atomizer is a great retail item to carry in your suite not only for the Holiday season but all year long.

  1. Gift Cards

Promote gift cards as an easy last minute gift for your clients and their friends and family. This is a great way to add in some revenue before the year ends or even get some new clients. Your clients’ friends and family members may currently be looking for a new stylist and a gift card for the holidays is a great introduction.

  1. Get social! 

Promote all of your offerings this month including holiday gift sets, gift cards and holiday sales on all of your social media platforms. Tag your favorite clients and let them know about your promotions on their favorite products.

  1. Host a virtual contest

Host a contest with your clients and followers to win a gift card to your salon or one of your holiday gift sets. Running a contest will help to promote your business and get out into the community and reach new customers. Running a contest can expand your social reach, increase your email subscribers, encourage referrals and boost your product sales. Even if they don’t win that contest, clients may still want to grab that holiday gift set as a last minute gift.

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