A Story About Passion – Is This YOU?
Let me tell you a story about passion…
One woman’s passion to set her own schedule, to leave when done, and never have to ask permission… The PASSION to own her life and be her own boss. Is this you now? Or are you tired of having to check in, check out, and work in total chaos?
Thought Process: “Once you surrender to your vision, success begins to chase you.”
That’s what happened to one of our members, Danielle. Seven years ago Danielle worked in a huge, thirty-chair salon in Florida. For six long years she played by someone else’s rules.
Then it happened!
She found a better opportunity and opened her own single-chair salon. It was a BIG improvement. With just herself and her clients, gone was the drama. She could do what she loves to do — give lots of personal attention, one-to-one, the way each client prefers and deserves.
Unfortunately for some of her clients, her new salon was on the second floor with no elevator. And parking was limited. Because her salon was in an office building instead of a shopping mall, it wasn’t well lit at night. When the days were long in the summer, it wasn’t so much of a problem. But by the Fall and through the winter, it mattered. Many of her clients didn’t quite feel safe.
Finally… MY SALON Suite came to town!
After waiting seven years, MY SALON Suite was no an option for Danielle and the advantages are clear! Her new salon suite is on the ground level, with no steps and ample parking. Situated in a shopping center, with a grocery story and restaurant on each side, walk-ins are to be expected. What a relief to be able to buy lunch nearby without having to get in the car and drive!
When I asked Danielle, what percent of her current clients followed her to her new location, she said, “99%, really all will come. All have pre-booked their appointments. They will like it better. With more lighting, they’ll feel safe, especially now that it’s going to be dark by 5:00 soon.”
What do her client’s say? No one cuts their hair like she does. It grows out so well that months after the cut, her clients still get compliments. Her secret? Unlike many stylists, she listens exactly to what they want. Also, the color looks natural.
Something amazing –
Some of her clients who have moved away can’t find anyone who does their hair like Danielle. Either they can’t follow the same cut or the same color. Sometimes the new hairstylist calls to find out how she did it! Right now, every few months, four clients drive an hour to get their hair done with her. Distance doesn’t matter to her most loyal clients!
Here’s a story for you – one client moved to Paris for 3 years. Even in PARIS, she couldn’t find anyone there to do color right. Twice already, when her company sent her to Atlanta for work, she bought a ticket and flew up to see Danielle to get her hair done!
An American Board-Certified Hair Colorist since 2007, Danielle has taken classes with Redken in New York City, and flies to LA for 2 days of extensive classes every three years. Danielle’s ultimate dream is work 6 to 8 hours, 4 days a week and only 3 days in the summer!
Her main source of new clients is referrals. She is well-known among teachers at nearby middle and elementary schools, which helps build her client base. Dedicated to caring for her clients, Danielle cuts hair for cancer patients at their house when needed. She also visits those who are homebound or disabled and is on the Hospice list for hair stylists in the area.
A hairstylist for more than 20 years, she chose to become a beauty professional to make people feel happy and better about themselves. She says, “You can have a bad day, but when you come in the salon to get your hair done, it just changes everything!”
ACTION STEP:
Be clear on what you want. Take action to make your dream happen, one step at a time. Follow the system in these Suite Secrets to get clients and keep them longer!