October 10, 2018

Thanksgiving Week Marketing Ideas

The week of Thanksgiving is the perfect time to rock your business! More shopping gets done in this week than any other week in the year. You want to make sure your clients and followers are thinking of YOU, your Salon Suite, and what you offer.

Thanksgiving Day (November 22)– Schedule out an email or social media post for your clients thanking them for their patronage. Not only does this show them you care, but also sets a little reminder for them to think of you during the Holidays this year.

Black Friday (November 23)– Offer a special discount for Black Friday appointments or a special package with another member for a spa package after shopping all day. This is also a great day to severely discount any products you offer in your salon. Make sure to market on social and email.

For the weekend after Thanksgiving (November 24 & November 25), prepare a gift set of products or bundles that make for a quick pick up for a client or even promote as an online order.

Small Business Saturday (November 24)– Consider working with your local Chamber of Commerce or a local BNI (Business Networking International) group and work together for Small Business Saturday. Encourage your clients to support small, local businesses.

Cyber Monday (November 26th)- Use today to promote the Gift basket/package/bundle. Discount them for TODAY only. You can also use Cyber Monday to sell gift cards online and extend a buy one, get one free gift card set. For example, “Buy a $50 gift card, get a $10 gift card, FREE!”

Giving Tuesday (November 27th)- Use #GivingTuesday to give back! Have a percentage of your sales that day go to a Charity of your choice! Make sure to promote #GivingTuesday on social and any email marketing campaigns for this week.

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