Fire Up Your Salon Suite Business!

1. Launch an Instagram photo contest: Invite customers to post pictures of themselves engaged in their favorite fall activities (apple picking, flag football, etc.) with a designated hashtag. Choose a winner and offer them a free gift, and re-gram the photo on your account.

2. Hold a “can-do” event: Email customers offering them a discount when they bring in canned and other nonperishable food items to donate to a local food pantry.

3. Advertise on local blogs: Identify the most popular blogs in your community for news, style, food — whatever best aligns with your business — and advertise special promotions for readers. Not only are the rates less expensive, but you can more easily reach your target market.

4. Hit the festival circuit: Chances are that organizations in your area host a fall fair or Oktoberfest, so find out how to set up a booth or get involved in sponsoring the event.

5. Host a social IRL party: Invite all your Facebook, Twitter, and Instagram followers to meet up in person at your store for a shopping party with special promotions and giveaways.

6. Start a deal-of-the-week email: Send targeted messages to customers with Square’s email marketing tools offering special discounts on specific items or services.

7. Throw a “treat yo’self” party: Email your best customers (it’s easy to identify them with Square’s tools) and invite them to a special event with complimentary manicures, chair massages, and makeup application along with cocktails and appetizers.

8. Get media savvy: Reach out to local TV news, radio shows, and podcasts to pitch seasonal stories that relate to your business, like fall fashion updates, seasonal recipes, and more.
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For more ideas, check out their entire article.