10 Essential Salon Marketing Tactics for the Beauty Solo-PRO-neur THOUGHT PROCESS: Sole proprietors and single-employee business owners are often referred to as solo-preneurs. Salon suite owners are the ultimate solo-pros with years of education, incredible skills and a business owner mindset together into one potential-packed package. To reach this potential, salon suite members need to […]
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5 Ways to Attract New Clients Searching to Find a Salon Online THOUGHT PROCESS: Word of mouth and online search are the two primary conduits for new client attraction. ACTION STEPS: Improve your knowledge of basic search-optimization and update your website and social media pages to attract new clients who want to find a […]
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Are You Making These 8 Deadly Marketing Mistakes?THOUGHT PROCESS: If you’re not earning the revenues you want – If you see too few clients in a week –If your average sale hasn’t increased in a while – If you’re not generating enough referrals…It’s probably because you’re making one or more of these “8 Deadly Marketing Mistakes”: […]
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5 Ways You Might Be Driving Your Salon Clients Crazy (Without Knowing It) THOUGHT PROCESS: You can grow your client relationships… and your revenues! Even if you have not time to spare… IF you know how! As every successful salon professional knows, your clients are the life-blood of your salon. Few former clients will ever say […]
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10 Things You Can Do In 10 Minutes To Grow THOUGHT PROCESS:You Can Grow Your Client Relationships… And Your Revenues! Even If You Have No Time To Spare… IF You Know How! 10 Golden Marketing Minutes You May Be Missing Let’s say you’re in between appointments – Your salon sparkles and you are ready for […]
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Three Ways To Raise Revenues With Neighborhood Marketing THOUGHT PROCESS: Grassroots marketing sounds good… but how do you make it work for YOU? As a salon owner or independent salon professional, building your dream takes consistent effort. One of the best ways to improve your profits is with a neighborhood marketing plan. The intention is to entice […]
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Simple Secrets To Building Your Brand Online Thought Process: Among All Choices, Why Should Someone Choose YOU? To distinguish your professional skills from the rest, build your brand on Facebook! A barber has been cutting hair for over 20 years for all ages and hair types. His CLAIM to FAME is creating the perfect fade for women’s natural […]
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THOUGHT PROCESS: “Don’t take that shortcut! Do it right the first time and you won’t have to do it again!” Every now and then I read an article that stays with me and shapes my thoughts and actions. The other day I received a newsletter from Mailbag Millionaire – a newsletter that helps small business use […]
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How To Build An Unbreakable Bond With Your Clients THOUGHT PROCESS: Turn words into money with email marketing. A Question for Cosmetologists: Getting an email marketing program up and running requires your time and energy – But will it be worth the effort? ACTION STEPS: 11 Reasons Why You Should Turn Words Into Money With Email Marketing […]