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How To Build An Unbreakable Bond With Your Clients THOUGHT PROCESS: Turn words into money with email marketing. A Question for Cosmetologists: Getting an email marketing program up and running requires your time and energy – But will it be worth the effort? ACTION STEPS: 11 Reasons Why You Should Turn Words Into Money With Email Marketing […]

Zero To 60 In 8 Months THOUGHT PROCESS: Believe in yourself and follow your intuition. Here’s what happened to MY SALON Suite member, Erica when she first heard about MY SALON Suite. On a tour, Erica saw something she wanted. Believing in herself, she thought, “This is what I want to do and where I want to […]

Take One Simple Step For More Referrals, More Visits & Higher Average Sales! FAIR WARNING: This Suite Success Secret is not for newbies. If you’re just starting out as a hairstylist, barber, nail tech, or esthetician, your “job” is to focus on bringing in new clients.HOWEVER… If you are an experienced cosmetologist with an established […]

The Only Way To Get A Big Bang For Your Marketing Bucks Thought Process: Make sure the money and time you spend building your business actually pays off! The ONLY way to get the biggest bang for your efforts is to set goals and track the results. Develop A Client Attraction Plan For Your Salon Every goal a needs […]

5 Ways To Say The Right Things Every Time Thought Process: Communicate your unique brand experience to your clients and prospects with a powerful attraction magnet message. If you’ve been following these Suite Success Secrets, you understand the psychology of why people buy and have designed your unique brand experience. Now you have everything you […]

​How To Create A Brand Experience Only YOU Can Deliver THOUGHT PROCESS: Stop trying to be all things to all people. Instead, create a consistent brand experience that is uniquely yours. Some prosperous salon owners got that way because they are good at being “all things to all people.” They learn every technique in the […]

Taking The Guesswork Out Of Why People Buy From YOU! Thought Process: Stop guessing! Understand the psychology of what motivates people to choose you and only you among all the alternatives, including doing nothing. Part 1 in 10: What Makes People Want To Buy From You? How To Take The Guesswork Out Of Human Psychology […]

How To Give Personal Attention To Keep Your Clients Loyal Thought Process: “Every salon’s greatest asset is its clientele, because without clients, there is no salon!” Two-thirds of all clients change their salon, and the number one reason given by departing clients is  – “the owner just didn’t give me enough personal attention anymore.” Each […]

How To Make BIG BANG On A SMALL Budget Thought Process: Discover what other success salon owners are doing and apply it to your business. What if you could wave a magic wand and more of your favorite kind of client would suddenly “appear”? If life were like that, hairstylists would happily be making a […]