THOUGHT PROCESSHealth and beauty products rank 5th among the top 10 categories of goods purchased through Pinterest-driven web traffic. Here are eleven marketing ideas that can help grow your Salon Suite by pairing images with your expertise on social media. ACTION STEPSGet the attention of beauty-lovers near you by combining imagery with expertise on social media. […]
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THOUGHT PROCESS Using images in ANY kind of marketing – but especially digital marketing – increases its engagement factor exponentially. ACTION STEPS Let’s take a closer look at the marketing power of imagery, including the types of images that work best in salon marketing overall and tactics Salon Suite owners can employ to increase brand […]
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Thought ProcessAccording to the National Retail Federation, more than half of Americans will celebrate, and U.S. consumers are expected to spend more than $18 billion on Valentine’s Day in 2018, more than $135 per person. This holiday is tailor-made for Salon Suite services, retail products and gift card sales. Action StepsDrive appointment bookings and increase retail […]
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THOUGHT PROCESS Very few people want to pay more taxes than they technically owe, but the tax code is so complex that it’s easy for Salon Suite owners to overlook some of the deductions you may be entitled to take. ACTION STEPSReview your activities and expenses from last year to see if you overlooked some of […]
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THOUGHT PROCESSThe New Year is an ideal time to identify and implement changes and new habits that will make your Salon Suite more successful. ACTION STEPSDiscover factors that lead to New Year Resolution success and failure, decide on specific Resolutions that could be most beneficial for you, and set your Salon Suite up for growth in […]
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THOUGHT PROCESSMany of your clients will make New Year Resolutions that reflect a desire to look and feel better. Your Salon Suite can be an invaluable partner in helping your clients feel refreshed, renewed and FABULOUS! ACTION STEPSBe the solution your clients are looking for to help them feel more confident, fashionable, on trend and at […]
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THOUGHT PROCESSSuccess doesn’t happen by accident. The more you know what you need to do, how to do it, and get it done, the faster your Salon Suite business can grow. ACTION STEPSLeave nothing to chance. Master your knowledge of what it takes to be a successful Salon Suite owner and take advantage of the tools […]
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THOUGHT PROCESSNovember and December, typically thought of as the “holiday season” present unique opportunities for Salon Suite owners to increase revenues by catering to party-bound clients. ACTION STEPSCarve out appointment blocks and attractive offers for people who want to look their best when attending parties during the holiday season. 8 Salon Holiday Marketing Ideas for Attracting […]
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THOUGHT PROCESSSocial media platforms give Salon Suite owners a free salon marketing tool which – used effectively – can increase brand awareness and support client acquisition and retention goals. ACTION STEPSAdopt a social media salon marketing strategy that “gives the people what they want” on social media in the form of engaging, share-worthy, buzz-building content. 11 […]