THOUGHT PROCESSEmail marketing is a high-producer when it comes to leads, new clients and return on investment, yet it’s a marketing channel that’s missing in many beauty industry marketing strategies. ACTION STEPSFind out what makes email marketing a must-have tactic for Salon Suite owners and how you can put this tool to work to grow your […]
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THOUGHT PROCESSOne of the biggest challenges of social media salon marketing is finding a formula that will engage your target audience and keep your posts “alive” in the newsfeed – often in 280 characters or less. ACTION STEPSFind out how to use Hashtags to make it easier for people to find and engage with your Salon […]
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THOUGHT PROCESSSuccess can be contagious, especially if you share it! This week we spoke with Caitlin Brown, one of the Suite owners at MY SALON Suite Fairfield in Fairfield, Connecticut. During her interview, Caitlin hit on several of the things that make the Suite Life such a great choice for beauty professionals. Caitlin Brown Caitlin’s Salon […]
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THOUGHT PROCESSSomewhere along the way someone probably told you that networking is a great way to build your book of business. And maybe you even tried it for a while, until you gave up on it as a business building tool because it just wasn’t producing results. ACTION STEPSNetworking – or network marketing – can help […]
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THOUGHT PROCESSMother’s Day isn’t a new thing. It comes around every year and consumers start to tune out when it comes to marketing they feel like they’ve “seen” before. ACTION STEPSGet creative! Use hashtags to increase reach and get the attention of target audiences to breath new life into your Mother’s Day salon suite marketing campaigns. Why […]
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THOUGHT PROCESSAs a Salon Suite business owner there are many things you could do at any given moment with your time. So how do you determine how to focus your time so that what’s most important – growing your salon business – gets done? “Don’t be busy; be productive.” ACTION STEPSAvoid distractions and activities that don’t produce […]
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THOUGHT PROCESSNearly every industry has a variety of business models. Choosing the ideal situation comes down to knowing where the advantages lie. ACTION STEPSLeverage the benefits of Salon Suite ownership to start and grow a thriving book of business more quickly in pursuit of your professional and financial goals. 6 Intrinsic Factors that Bring Salon Suite […]
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Scroll down to read the article or click to listen to the video below. THOUGHT PROCESSYou can’t get a great outcome without first putting in the right raw ingredients. This includes ingredients that go beyond the professional training, education and experience that makes you a skilled beauty professional. ACTION STEPSYou’ve already got the technical skills and […]
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THOUGHT PROCESSClients look for salon services and professional salon retail products online. They use the internet to get directions to nearby salon businesses. They look up reviews online before choosing a salon or hairdresser to try. They use social media to ask people for suggestions. They get email offers that motivate them to take action. ACTION […]