Blog

  1. Network with Strategic Intent to Build a Book of Business for your Salon Suite

    THOUGHT PROCESSSomewhere along the way someone probably told you that networking is a great way to build your book of business. And maybe you even tried it for a while, until you gave up on it as a business building tool because it just wasn’t producing results. ACTION STEPSNetworking – or network marketing – can help […]

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  2. A Week of Hashtags for a Week of Mother’s Day Salon Suite Marketing Ideas

    ​THOUGHT PROCESSMother’s Day isn’t a new thing. It comes around every year and consumers start to tune out when it comes to marketing they feel like they’ve “seen” before. ACTION STEPSGet creative! Use hashtags to increase reach and get the attention of target audiences to breath new life into your Mother’s Day salon suite marketing campaigns. Why […]

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  3. 5 Marketing Priorities of a Growing Salon Suite

    ​THOUGHT PROCESSAs a Salon Suite business owner there are many things you could do at any given moment with your time. So how do you determine how to focus your time so that what’s most important – growing your salon business – gets done? “Don’t be busy; be productive.” ACTION STEPSAvoid distractions and activities that don’t produce […]

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  4. How Sweet It Is – 6 Advantages of Salon Suite Ownership

    ​THOUGHT PROCESSNearly every industry has a variety of business models. Choosing the ideal situation comes down to knowing where the advantages lie. ACTION STEPSLeverage the benefits of Salon Suite ownership to start and grow a thriving book of business more quickly in pursuit of your professional and financial goals.  6 Intrinsic Factors that Bring Salon Suite […]

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  5. 5 Keys for Taking a New Salon Suite from Startup to Success Story

    ​Scroll down to read the article or click to listen to the video below.  ​THOUGHT PROCESSYou can’t get a great outcome without first putting in the right raw ingredients. This includes ingredients that go beyond the professional training, education and experience that makes you a skilled beauty professional. ACTION STEPSYou’ve already got the technical skills and […]

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  6. 5 Ways to Promote a Salon Suite in the Digital Landscape

    ​THOUGHT PROCESSClients look for salon services and professional salon retail products online. They use the internet to get directions to nearby salon businesses. They look up reviews online before choosing a salon or hairdresser to try. They use social media to ask people for suggestions. They get email offers that motivate them to take action. ACTION […]

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  7. 11 Beauty-Full Ways to Grow Retail Product and Service Sales Using Social Media

    ​THOUGHT PROCESSHealth and beauty products rank 5th among the top 10 categories of goods purchased through Pinterest-driven web traffic. Here are eleven marketing ideas that can help grow your Salon Suite by pairing images with your expertise on social media. ACTION STEPSGet the attention of beauty-lovers near you by combining imagery with expertise on social media. […]

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  8. 4 Ways Salon Owners Can Use Images with Impact in Salon Marketing

    THOUGHT PROCESS Using images in ANY kind of marketing – but especially digital marketing – increases its engagement factor exponentially.  ACTION STEPS Let’s take a closer look at the marketing power of imagery, including the types of images that work best in salon marketing overall and tactics Salon Suite owners can employ to increase brand […]

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  9. 10 Valentine’s Day Marketing Ideas for Salon Suites

    ​Thought ProcessAccording to the National Retail Federation, more than half of Americans will celebrate, and U.S. consumers are expected to spend more than $18 billion on Valentine’s Day in 2018, more than $135 per person. This holiday is tailor-made for Salon Suite services, retail products and gift card sales. Action StepsDrive appointment bookings and increase retail […]

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