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​THOUGHT PROCESS When you think about the people you most-like to be with, you are probably thinking about people who are very easy to like. The most likable people seem to naturally attract people, like moths to a light. It stands to reason that the same characteristics that attract people to people can attract people […]

THOUGHT PROCESS“Give the people what they want.” It sounds so simple, but many business owners forget this foundational principle when it comes to marketing. Instead of giving their audience what they want on social media, they miss the mark. ACTION STEPSUse actionable data that shows what people want from Social Media to transform your Salon Suite’s […]

THOUGHT PROCESS A U.S. cosmetics industry study discovered that Millennials aged 18-34 were twice as likely to be “heavy buyers of cosmetics” compared to older consumers. ACTION STEPSTap into the Millennial consumer’s cosmetics savvy and use makeup to increase Salon Suite profits through increased service and retail sales. The 2015 TABS Analytics study of U.S. Cosmetics found […]

 THOUGHT PROCESSSometimes the best and most effective way to “market” your Salon Suite is through non-promotional marketing activities. ACTION STEPSFind out how to use contests as part of an engagement marketing strategy to expand your social reach, increase your email subscriber list, encourage referrals and boost sales. 1. The Bring-A-Friend Summertime Event  But wait – it’s an […]

THOUGHT PROCESSOne of the fears that keeps Salon Suite owners from properly promoting their businesses is the worry that they will have to commit hours and hours to salon marketing tasks. While it is true that some salon marketing projects take longer than others, it’s also true that you can accomplish many tasks in just […]

 THOUGHT PROCESSEmail marketing is a high-producer when it comes to leads, new clients and return on investment, yet it’s a marketing channel that’s missing in many beauty industry marketing strategies. ACTION STEPSFind out what makes email marketing a must-have tactic for Salon Suite owners and how you can put this tool to work to grow your […]

THOUGHT PROCESSOne of the biggest challenges of social media salon marketing is finding a formula that will engage your target audience and keep your posts “alive” in the newsfeed – often in 280 characters or less. ACTION STEPSFind out how to use Hashtags to make it easier for people to find and engage with your Salon […]

 THOUGHT PROCESSSuccess can be contagious, especially if you share it! This week we spoke with Caitlin Brown, one of the Suite owners at MY SALON Suite Fairfield in Fairfield, Connecticut. During her interview, Caitlin hit on several of the things that make the Suite Life such a great choice for beauty professionals. Caitlin Brown Caitlin’s Salon […]

THOUGHT PROCESSSomewhere along the way someone probably told you that networking is a great way to build your book of business. And maybe you even tried it for a while, until you gave up on it as a business building tool because it just wasn’t producing results. ACTION STEPSNetworking – or network marketing – can help […]