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​How To Create A Brand Experience Only YOU Can Deliver THOUGHT PROCESS: Stop trying to be all things to all people. Instead, create a consistent brand experience that is uniquely yours. Some prosperous salon owners got that way because they are good at being “all things to all people.” They learn every technique in the […]

Taking The Guesswork Out Of Why People Buy From YOU! Thought Process: Stop guessing! Understand the psychology of what motivates people to choose you and only you among all the alternatives, including doing nothing. Part 1 in 10: What Makes People Want To Buy From You? How To Take The Guesswork Out Of Human Psychology […]

How To Give Personal Attention To Keep Your Clients Loyal Thought Process: “Every salon’s greatest asset is its clientele, because without clients, there is no salon!” Two-thirds of all clients change their salon, and the number one reason given by departing clients is  – “the owner just didn’t give me enough personal attention anymore.” Each […]

How To Make BIG BANG On A SMALL Budget Thought Process: Discover what other success salon owners are doing and apply it to your business. What if you could wave a magic wand and more of your favorite kind of client would suddenly “appear”? If life were like that, hairstylists would happily be making a […]

F E A R – The Four Letter Word That Can Fuel Your Salon Success Thought Process: Discover what other success salon owners are doing and apply it to your business. Do you ever fear your hair salon won’t get enough clients?  Do you sometimes worry your clientele will be pulled away by another salon and […]

What Holds The Secret To Happiness In YOUR Life? Is this like you? For some salon professionals, being their own boss and owning their own shop is a source of happiness. How happy you are is the best measure of how well you are living your life. Truth is, you CAN become more fulfilled in […]

Thought Process: Don’t waste time figuring it out on your own – Follow the patterns that are proven to work. Do you send emails to your clients? It’s a wonderful way to keep in touch with them in between visits. If you read last week’s secret, then you understand real wealth comes with keeping your clients long […]

Happy Valentine’s Day!  As we celebrate this holiday of love, we want to share why our members Love the Suite Life and why you will too! The Top 10 Reasons You’ll Love the Suite Life!(in no particular order)  – Fun: at MY SALON Suite, we approach every interaction with joy and happiness. We are all […]

​5 Reasons Why Most Salon Referral Systems DON’T WORK And What You Can Do About It! Thought Process: Take your best strategies – improve them – and grow! We’ve talked about leveraging your reputation ONLINE, but there is another way to use your established reputation that doesn’t involve the web. Leveraging your reputation can also […]