One of the amazing things about MY SALON Suite and Salon Plaza is that you can be your own boss! However, on the flip side, another amazing thing is that you are surrounded by fantastic people in the beauty biz who can help lift you up. Collaboration is one way to shine and stand out! […]
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Charity events are not only good for your soul but they can also help your business. Clients love looking forward to repeat charity events every year, especially when they know you offer a special event like our free back to school haircuts, they will keep coming back to you to get that amazing haircut again […]
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8 Event Ideas for Your Salon Suite Hosting an event or special occasion at your business can be exhausting but so rewarding! It is a great way to bring in business by bringing together your loyal clients, but also finding new clients. You can create an event that appeals to all different demographics! Aim to […]
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Fall can be a busy season; Back to school and work for teachers, holidays, apple picking, carving pumpkins and lots more. We want to get clients in to your business in between all of their busy activities. Create a referral program: Every time a client refers you to a new customer, offer some kind of […]
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THOUGHT PROCESS When you think about the people you most-like to be with, you are probably thinking about people who are very easy to like. The most likable people seem to naturally attract people, like moths to a light. It stands to reason that the same characteristics that attract people to people can attract people […]
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THOUGHT PROCESS“Give the people what they want.” It sounds so simple, but many business owners forget this foundational principle when it comes to marketing. Instead of giving their audience what they want on social media, they miss the mark. ACTION STEPSUse actionable data that shows what people want from Social Media to transform your Salon Suite’s […]
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THOUGHT PROCESS A U.S. cosmetics industry study discovered that Millennials aged 18-34 were twice as likely to be “heavy buyers of cosmetics” compared to older consumers. ACTION STEPSTap into the Millennial consumer’s cosmetics savvy and use makeup to increase Salon Suite profits through increased service and retail sales. The 2015 TABS Analytics study of U.S. Cosmetics found […]
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THOUGHT PROCESSSometimes the best and most effective way to “market” your Salon Suite is through non-promotional marketing activities. ACTION STEPSFind out how to use contests as part of an engagement marketing strategy to expand your social reach, increase your email subscriber list, encourage referrals and boost sales. 1. The Bring-A-Friend Summertime Event But wait – it’s an […]
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THOUGHT PROCESSOne of the fears that keeps Salon Suite owners from properly promoting their businesses is the worry that they will have to commit hours and hours to salon marketing tasks. While it is true that some salon marketing projects take longer than others, it’s also true that you can accomplish many tasks in just […]