Blog

9 Special Days – and Ways – to Promote your Salon Suite During the Holiday Season Time your Salon Suite’s holiday promotions so they coincide with what local shoppers are thinking about and doing during the holidays. ​​THOUGHT PROCESS: Understanding the consumer’s mindset and holiday shopping activities they are likely to engage in can power […]

How MY SALON Suite Delivers on the Entrepreneurial Dream THOUGHT PROCESS:Many people say that if they could, they would prefer to be their own boss. MY SALON Suite brings the dream to life, making it easy and affordable for beauty industry entrepreneurs to become business owners. ACTION STEPS:Discover where MY SALON Suite has locations in your […]

4 Social Media Hacks for the Beauty Solo-PRO-Neur ​​THOUGHT PROCESS: For the independent beauty professional, the line between business and personal is often blurred, especially on social networks. Developing a strategy for social marketing is key.   ACTION STEPS: Master the best practices of social marketing to use social media effectively as a client acquisition […]

“An Email is Worth a Thousand Social Updates”​No Salon Suite Marketing Plan is Complete without Email  THOUGHT PROCESS: When they say “a picture is worth a thousand words” they are speaking about impact. When it comes to Salon Suite marketing, the emails sent to clients have far more impact than all those social media posts; […]

​Salon Suite Marketing by GenerationMarketing to 6 Generations of Salon Suite Clients THOUGHT PROCESS: Have you ever wondered why your marketing and advertising works better with one group of clients than another? There are currently six generations, each with distinct preferences and general behavioral tendencies living side by side. ACTION STEPS: Gain a better understanding of […]

10 Essential Salon Marketing Tactics for the Beauty Solo-PRO-neur ​THOUGHT PROCESS: Sole proprietors and single-employee business owners are often referred to as solo-preneurs. Salon suite owners are the ultimate solo-pros with years of education, incredible skills and a business owner mindset together into one potential-packed package. To reach this potential, salon suite members need to […]

5 Ways to Attract New Clients Searching to Find a Salon Online ​THOUGHT PROCESS: Word of mouth and online search are the two primary conduits for new client attraction.   ACTION STEPS: Improve your knowledge of basic search-optimization and update your website and social media pages to attract new clients who want to find a […]

 Are You Making These 8 Deadly Marketing Mistakes?THOUGHT PROCESS: If you’re not earning the revenues you want – If you see too few clients in a week –If your average sale hasn’t increased in a while – If you’re not generating enough referrals…It’s probably because you’re making one or more of these “8 Deadly Marketing Mistakes”:  […]

5 Ways You Might Be Driving Your Salon Clients Crazy (Without Knowing It) THOUGHT PROCESS: You can grow your client relationships… and your revenues! Even if you have not time to spare… IF you know how! As every successful salon professional knows, your clients are the life-blood of your salon. Few former clients will ever say […]